Marketing Associate

About D-Tools:

D-Tools is a leading provider of end-to-end solutions for system integrators, including those in the AV, security, and IT sectors. Our innovative software products are trusted by thousands of companies worldwide to streamline operations and drive profitability. As we continue to grow, we are seeking a motivated and detail-oriented Marketing Associate to join our dynamic marketing team and support the execution of our marketing strategies.

Position Overview:

The Marketing Associate at D-Tools will play a key supporting role in the execution of marketing campaigns and initiatives. Reporting directly to the Senior Marketing Communications Manager, this role will involve a wide range of tasks, from content creation and social media management to event coordination and analytics reporting. This is an excellent opportunity for a recent graduate or someone early in their marketing career to gain hands-on experience and grow within a fast-paced and innovative environment.

Key Responsibilities:

• Content Support: Assist in the creation and editing of marketing content and calendar, including blog posts, newsletters, social media posts, and email campaigns. Ensure all content aligns with D-Tools' brand guidelines and marketing objectives.
• Social Media Management: Manage D-Tools' social media accounts by creating a calendar for scheduling posts by platform, monitoring engagement, and responding to comments and messages. Collaborate with the Senior Marketing Communications Manager to develop social media strategies that drive brand awareness and engagement as well as posting content created by the marketing team on a regular basis across Facebook, LinkedIn and Twitter. 
• Event Coordination: Support the planning and execution of trade shows, webinars, and other events. This includes coordinating logistics, managing registration, and assisting with event promotion and follow-up.
• Lead Generation: Support lead generation efforts by managing contact lists, CRM database management, assisting with email campaigns, and tracking lead performance. Ensure that all leads are properly categorized and followed up on by the sales team.
• Analytics and Reporting: Assist in monitoring and reporting on the performance of marketing campaigns and initiatives. Compile data and insights to help the marketing team make informed decisions and optimize strategies.
• Marketing Operations – Website: Provide general support to the marketing team, including managing marketing collateral, coordinating with vendors, and assisting with budget tracking and invoicing.
• Collaboration: Work closely with the Senior Marketing Communications Manager, Senior Product Marketing Manager, and other members of the marketing team to ensure that all marketing activities are aligned and effectively executed.
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Qualifications:

• Experience: 1-2 years of experience in marketing, communications, or a related field. Experience in the SaaS, AV, security, or IT industries is a plus but not required.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant internships or co-op experiences are highly valued.
• Skills:
  • Strong written and verbal communication skills, with an eye for detail.
  • Basic understanding of digital marketing channels, including social media, email marketing, and PPC.
  • Familiarity with marketing tools such as HubSpot, Mailchimp, Google Analytics, and social media management platforms is a plus.
  • Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
  • Strong organizational skills and the ability to work both independently and collaboratively.

• Tools: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) is a plus.

Compensation

Compensation for this position is $50,000/year plus benefits.

Benefits include: Medical insurance, Dental insurance. Vision insurance, 401K, and Life insurance